WHERE JOEL STANDS
on The Issues
that Matter.
Most people aren't asking for miracles. They want to afford where they live, send their kids to a good school, and have a governor who will fight back when Trump threatens our way of life. Joel will.
Here's where Joel stands on the issues that matter most to Wisconsin families.
01 MAKING life MORE AFFORDABLE
Joel grew up one of 11 kids. His family had to make every dollar count. He knows what it means when the math doesn't add up. As governor, he'll fight to make sure that in Wisconsin, a hard day's work is still worth something — that one job is enough to cover the rent, the groceries, and still have something left over.
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Wisconsin has one of the strongest health care systems in the country — our hospitals, physicians, and nurses are nationally respected. But the system is under strain, and families feel it every time they can't pay a bill or find a doctor close to home. Joel's Healthy Wisconsin Promise will expand Medicaid eligibility, create a state public option that lets small businesses and residents buy into the state employee health plan, guarantee health care coverage for every Wisconsin child, invest in rural health partnerships to keep essential services close to home, and grow the health care workforce this state needs. He also recognizes that mental health is part of basic health care. Joel will modernize Wisconsin's crisis response system, expand mental health services in primary care settings, and invest opioid settlement funds into evidence-based treatment. Every Wisconsin family deserves to know that when something is wrong, help is close by and they can afford it.
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Wisconsin families shouldn't have to choose between filling a prescription and paying rent. Most people don't know who pharmacy benefit managers are. They should — because PBMs are one of the biggest reasons drug costs keep climbing. Joel will ban spread pricing, require rebates to go back to patients, make sure independent pharmacies get paid fairly, expand pharmacists' scope of practice so they can do more in communities where they're the most accessible health professional, and use Wisconsin's purchasing power to make drug companies compete on price, not political connections.
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Childcare providers across Wisconsin have been sounding the alarm for years, and Republicans have failed to act. First, they ended the Child Care Counts program, then they replaced it with a temporary bridge program that will run out in July, and when it does, nothing is waiting on the other side. Some early care providers will close, others will raise their prices, and waiting lists will grow. More than a billion dollars in productivity sits on the sidelines in Wisconsin every year - mostly women - because of the lack of affordable, accessible, and high-quality care for kids. That isn’t just bad for families, it’s bad for our state’s economy. When childcare is treated like the critical part of our state's infrastructure that it is, everyone does better, parents can work, businesses can grow, and kids get the head start they deserve. Joel will push for employers to share the cost of childcare with their workers, restore permanent childcare funding through a refundable Child Care Tax Credit, cap what families pay out of pocket, and expand eligibility for Wisconsin Shares so more families can use the system that exists.
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Everyone who wants to put down roots in Wisconsin should be able to. In 2020, the average age of a first-time homebuyer in Wisconsin was 33. Last year it was 40. Wisconsin needs to build thousands of additional entry-level homes by 2030 and is nowhere close to keeping pace. Corporate investors are buying up properties all over Wisconsin and jacking up the costs for our families. Joel's Build Roots, Build Wisconsin plan attacks this from three directions: building 100,000 entry-level homes by transforming WHEDA into a statewide housing delivery engine — including a $50,000 shared-equity gap loan that the state recoups as homes appreciate; making homeownership achievable through 3% state-backed mortgages for first-time buyers and long-term homeowners looking to downsize, unlocking movement across the entire market; and protecting people already in their homes through property tax relief for seniors and a tax on corporate investors buying up single-family homes as rentals.
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Wisconsin homeowners — especially seniors who've invested in Wisconsin their whole lives — shouldn't have to worry about losing their home to a tax bill. Wisconsin's property tax relief programs haven't kept up with rising home values, and the broken school funding formula keeps driving communities to referendum just to keep the lights on. Joel will modernize relief programs so the people who built their lives here can afford to stay and create a new school funding formula so local property taxes don't have to carry the load Madison refuses to pick up.
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Wisconsin families work too hard to have nothing left at the end of the month. Joel will eliminate regressive taxes like the tax on diapers, expand Wisconsin's dependent care tax credit so families can use more pre-tax dollars on childcare and elder care, expand the Earned Income Tax Credit so working families keep more of what they earn, create a Family Caregiver Tax Credit, and make sure data centers pay their own way, because your electric bill is not a subsidy for Silicon Valley.
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No one should have to choose between a paycheck and caring for a new baby or a sick family member. Joel will push for a Paid Family and Medical Leave program funded through employer and employee contributions — no general fund cost — so Wisconsin workers can take the time they need without draining their savings or their sick days.
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If you can't get online, you can't run a business, attend a class, or see a doctor. Too many Wisconsin communities — rural and urban — are still in that position. Joel will treat broadband like the basic infrastructure it is, leverage data center investments to expand connectivity in underserved communities, and fight to ensure every corner of Wisconsin is connected.
02 PROTECTING OUR WISCONSIN WAY OF LIFE
Wisconsin is a place where we believe in working hard, playing by the rules, and looking out for each other. Our government should do the same. Wisconsinites have reason to fear that Trump is coming for our elections, our reproductive rights, our public lands, and the unions that built the middle class here. Joel grew up here, and he'll fight for it with everything he's got — then roll up his sleeves and get to work.
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What happens in a doctor's office is between a patient and their doctor. Wisconsin still has an 1849 abortion ban on the books — written before women could vote, before modern medicine, before anyone alive today was born. Joel will fight to repeal it and protect every Wisconsin woman's right to make her own health care decisions. He'll also invest in the prenatal, maternity, and postpartum care that too many Wisconsin women — especially in rural communities — can't access today. Wisconsin women deserve better — and as governor, Joel will fight to make sure they get it.
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Wisconsin workers didn't just build a middle class here, they helped build the labor movement that created the middle class across America. Wisconsin was the first state to give public workers the right to collectively bargain and the first to pass unemployment insurance. Wisconsin workers won those fights first, and the rest of the country followed. Scott Walker launched an attack on that legacy with Act 10, and eight years later, Joel was there cleaning up after him. He knows what that damage looks like, and he knows how to fix it. Joel will repeal Act 10, end Right-to-Work, require project labor agreements for public construction, protect workers from wage theft, eliminate the income tax on tips and overtime, expand apprenticeship programs, and remove the four-year degree requirements that lock qualified people out of good state government jobs. Wisconsin workers built this state. Joel will make sure this state has their back.
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Joel's view is simple: local law enforcement should focus on local crime, not on doing the federal government's job for them. When masked federal agents occupy our streets without accountability, it doesn't make Wisconsin safer — it makes everyone less safe. As governor, Joel will establish the Wisconsin Accountability Commission to collect, preserve, and review evidence of ICE enforcement abuses in Wisconsin. He'll make sure anyone who acts lawlessly is held accountable, invest in violence reduction, and prevention, and make sure local departments have what they need to keep their communities safe.
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Joel spent 11 years watching kids light up at Discovery World. He knows what it looks like when a kid is curious, engaged, and alive with possibility. And he knows Wisconsin kids deserve the chance to actually be kids. Children should have time to run around at recess, eat lunch without looking at a screen, and go to school without being afraid. Joel will mandate recess in Wisconsin schools, restrict cell phones during the school day, and crack down on the addictive design features and predatory data collection practices that social media companies use to hook kids. He will push for strict liability standards for AI chatbot platforms that cause harm to children — because if a product hurts a kid, someone should be held accountable — and invest in school safety so that no child has to practice hiding from a shooter as part of their school day. He'll also create a Childhood Wellbeing Dashboard to track how Wisconsin kids are actually doing — on poverty, mental health, education, and safety — so government can't ignore the numbers - and the real stories behind them.
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Hunting and fishing, hiking and paddling, the Northwoods, the Driftless, the Great Lakes shoreline — these are Wisconsin traditions worth protecting, and they're an economic engine that supports more than 93,000 jobs and contributes nearly $8 billion to our state economy. Republicans let the Knowles-Nelson Stewardship Program — the backbone of land conservation in Wisconsin for 35 years, protecting more than 700,000 acres — expire this June rather than renew it. 90% of Wisconsin residents live within a mile of a project that has been enhanced by this bipartisan program. Joel will fight to restore and expand Knowles-Nelson funding, keep public lands in public hands, crack down on polluters fouling our lakes and rivers, and address Chronic Wasting Disease before it devastates Wisconsin's deer population and the hunting traditions that go with it. Wisconsin's outdoors belong to all of us. Joel will govern like it.
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Here in Wisconsin, we are proud of our lakes, rivers, and waterways. Too many families across this state have turned on their tap and wondered if the water is safe to drink. PFAS contamination has been poisoning Wisconsin communities for years, and it took seven years of fighting to secure the release of $125 million in cleanup funding. Joel will make sure that money reaches the communities that need it, hold polluters accountable, and ensure Wisconsin never again sits on cleanup funds while families drink contaminated water. He will invest in climate resilience to protect Wisconsin communities from flooding, drought, and extreme weather, and push Wisconsin toward clean energy, creating good-paying jobs in the process. As DOA Secretary, Joel helped stand up Governor Evers' Office of Sustainability and Clean Energy. As governor, he'll make sure Wisconsin actually follows through on its clean energy commitments.
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Wisconsin's farms don't just feed families, they define who we are as a state. But the number of family farms in Wisconsin keeps shrinking, and the ones that remain are getting squeezed from every direction, by corporate consolidation, by equipment companies that won't let farmers fix their own machinery, by a mental health crisis that rural communities don't have the resources to address, and by Trump's tariffs landing hardest on the people who can least afford it. When Wisconsin farmers needed help, Joel was there — delivering relief to farmers and small businesses across the state when things got tough during COVID. As governor, he'll fight for the right to repair so farmers can fix their own equipment without paying a dealer's ransom, ban foreign governments and foreign corporations from buying Wisconsin farmland, make farm succession easier so families can pass their land to the next generation without a punishing tax burden, invest in rural mental health resources, and make sure rural communities have the roads, bridges, and infrastructure they need to thrive.
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Wisconsin has 11 federally recognized tribal nations with sovereign authority and legally binding treaty rights. Joel takes that seriously — and he has the record to prove it. As DOA Secretary, Joel oversaw the State-Tribal Consultation Initiative, helped deliver COVID relief grants to all 11 tribal nations, and laid the groundwork for the tribal gaming compact expansions that followed. He knows that this relationship works best when it's built on genuine consultation, not paperwork. As governor, Joel will honor treaty rights, protect tribal sovereignty, invest in tribal economic development and broadband access, and continue the government-to-government partnership built under the Evers administration. Wisconsin has 11 tribal nations. Joel will respect them.
03 BUILDING A GOVERNMENT THAT WORKS FOR YOU
Joel spent 25 years building things that work — a science museum, a state budget, public-private partnerships, a COVID relief program. He's not interested in chaos or credit. He's interested in getting things done. Here's how he'll govern.
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Education has always been one of Wisconsin's proudest traditions. But Madison has failed to keep up its end of the bargain. Seventy-two Wisconsin school districts went to referendum this spring - 60 of them just to keep the lights on. The problem isn't the communities. The problem is a funding formula based on assumptions dating back more than 30 years. Tommy Thompson took a snapshot in 1993, and we're still using it today. Joel will modernize the funding formula so schools are funded based on what kids actually need, make sure teachers have the tools, the support, and the pay they deserve, bring back cursive, mandate recess, invest in tutoring, expand STEM programming, and make sure every Wisconsin student gets a free school lunch sourced from Wisconsin farms. Wisconsin's kids deserve a state that fights as hard for their schools as their communities do.
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Joel worked five jobs to put himself through college. He knows what it means to earn every dollar. As governor, he'll make sure the system actually works for the people doing the work. That means no state income tax on tips or overtime, removing the four-year degree requirements that lock qualified people out of good state government jobs, expanding youth apprenticeship programs, and building earn-while-you-learn pathways so Wisconsin workers can build skills without drowning in debt. It also means creating portable retirement savings for private-sector workers who don't have access to a pension or 401 (k), and establishing a Wisconsin AI Resilient Workforce Fund to retrain workers in sectors most exposed to displacement — paid for by the data center operators driving that change. Wisconsin workers built this state. Joel will make sure this state has their back.
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Joel doesn't believe government is the answer to every problem. But he knows that when government fails, real people pay the price. He's seen it both ways — he spent three years cleaning up Scott Walker's mess and building a nearly $4 billion surplus. As DOA Secretary, he led an agency of nearly 1,500 employees, directed nearly $2 billion in CARES Act funds and $2.5 billion in American Rescue Plan funds to small businesses, farmers, and families across Wisconsin, and held Foxconn accountable, saving taxpayers hundreds of millions. As governor, Joel will hold his cabinet to the same standard he held himself — get results, be straight with people, and don't make it about yourself. He'll protect Wisconsin's rainy-day fund and fix roads and bridges based on need, not politics. In a Brennan Administration, every state permit, license, and certification will have a standard processing timeline, and customers won’t have to pay fees if we fail to process their application on time. Joel will require data centers to meet community benefits agreements before they break ground. Wisconsin deserves a governor who shows up, does the work, and doesn't make it about himself.
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Wisconsin runs Wisconsin's elections. Period. Trump has made clear he wants to nationalize elections and put Washington in charge of how we vote. That's not happening on Joel's watch. As president of the Greater Milwaukee Committee, Joel brought together business and civic leaders to publicly affirm the integrity of Wisconsin's elections and push back on misinformation with facts. That's what the job looks like. As governor, Joel will protect election workers from threats and intimidation, defend early and absentee voting — including allowing clerks to process mail-in ballots before Election Day to speed counting and improve transparency — counter misinformation when it threatens public confidence in our elections, and deploy Wisconsin National Guard members to work alongside their neighbors at the polls if needed to ensure that elections are safe and transparent.
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Joel doesn't wake up looking for a fight. But when Trump comes for Wisconsin — our farmers with tariffs, our schools and hospitals with funding cuts, our workers with attacks on federal programs they've paid into their whole lives — that's not something a governor can sit out. Joel will make clear from day one that Wisconsin has a governor who shows up. He'll use every tool available — executive action, legal challenge, coalition building with other governors — to protect Wisconsin from federal overreach, fight to keep federal dollars flowing to Wisconsin communities, and make sure that whatever chaos Trump causes stops at Wisconsin's borders. There's a difference between fighting and getting something done. Joel intends to do both.
HOW WE PAY FOR IT
Joel grew up in a family where the budget was real. As governor, he'll govern the same way — making sure Wisconsin's commitments are ones we can actually keep.
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The 3% mortgage program recycles repayments to fund future buyers. The shared-equity gap loan recoups as homes appreciate. Medicaid expansion draws down federal matching funds and reduces uncompensated care costs that taxpayers are already paying. Pharmacy Benefit Manager reform puts drug rebates back in patients' pockets. And a per-megawatt assessment on data center operators' funds —the AI Resilient Workforce Fund—so the companies driving disruption pay to help workers navigate it.
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The people who benefit most from Wisconsin's economy should contribute to it. Joel will close corporate tax loopholes and require data centers to enter into binding community benefit agreements — local hiring, broadband commitments, school contributions — so Wisconsin communities get something back for what they give. And he'll make sure polluters, not taxpayers, foot the bill for the cleanup.
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Wisconsin deserves every dollar it's owed from Washington. Joel will fight to maximize federal funding for rural health care, broadband, infrastructure, and education — and push back hard against Trump's attempts to cut the federal programs Wisconsin families depend on.
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Joel helped build Wisconsin's rainy-day fund from $200 million to $1.7 billion. He's not going to raid it. Responsible budgeting means making hard choices, being honest about what things cost, and not making promises we can't keep. That's how Joel's family operated. That's how Joel will govern.
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Forty states have already legalized cannabis in some form. Wisconsin is leaving real money on the table — and sending people across the border to spend it in Illinois, Michigan, and Minnesota. Joel will legalize recreational cannabis in Wisconsin and use the tax revenue to fund priorities like education, mental health, and public safety. It's time Wisconsin kept that money home.